Brand

One Tree Planted for each new Truck sold

Following a year filled with challenge, TruckEast committed to hope for the future by planting one tree for each new retail Scania truck sold.

The initiative was kick-started in March with a variety of species planted for every retail truck sold by our new sales team since January 2020. Predominantly populated with native species such as English Oak and Hornbeam, the woodland, which will cover just over an acre of land when this plot is complete, will not only contribute to restoring the UK forest canopy, but provide additional habitat for local wildlife as the trees mature. The current estimation is that over the next 100 years, this maintained woodland will sequester 132 tons of carbon.

Climate change and the impact of current operations is on the radar for many businesses across the globe. And historically, the transport sector has been seen as part of the problem. But now companies, such as Scania, are actively becoming part of the solution. Through this one tree project, TruckEast, alongside their customers, are contributing toward the reduction of the environmental impact produced through the consumption of fuel in the transport industry.

The idea to create a TruckEast Woodland originated from a series of sustainability workshops back in 2019, where employees from across the business joined together to learn more about sustainability projects taking place. The groups then broke out to discuss ways they could contribute to sustainability work on local levels.

TruckEast Managing Director, John Biggin comments, "For a long time, we have looked to future proof our business in terms of services, infrastructure and our people. But now, more than ever, we have to review the impact that we are leaving behind for future generations. Planting a tree for every Scania sold today, maybe a drop in the ocean, but it's a step towards a better future and just one of the initiatives that TruckEast are introducing!"

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