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Harley Coulson is appointed managing director and dealer principle of TruckEast


TruckEast Ltd is delighted to announce the appointment of Harley Coulson as its new Managing Director and Dealer Principal. He will succeed John Biggin who takes on the role of Executive Chairman. Harley and John will officially start their new roles on 1 July 2022.

Harley brings a wealth of knowledge and experience of both the industry and TruckEast. He began his career within the Scania UK network as a full-time apprentice at TruckEast’s now Kings Lynn site, before being appointed Depot Manager, a post he held for more than six years. In 2006, Harley became Regional Manager and progressed his way up to Sales Director by 2014.

“After being a part of the team at TruckEast for 16 years, it’s an honour to be appointed

Managing Director and Dealer Principal. Together with my team,

I’m focused on further driving the success of the business”.



Taking on the Sales Director role will be Carl Johnson, who joins TruckEast at the same time as Harley and John start their new positions.

Carl has many years of experience working within the transport industry. He joins the business after 11 years with Scania GB, where he started off as an Escalation Technician before becoming Sales Manager. He progressed to become National Account Manager where he built solid relationships with customers and dealers, including TruckEast. Carl’s most recent role was Area Services Manager.

Commenting on his new position at TruckEast, Carl said: “I am looking forward to working for a family business that commits itself to providing exceptional service for customers as well as really meaningful work for employees. The people at TruckEast have already made me feel welcome and I feel privileged to be a part of and lead such a focused team”.

John Biggin, current Managing Director, said: “Harley’s extensive leadership skills and business acumen are two significant assets that will help to continue to drive the business forward. I would like to thank him for his continuous commitment and achievements and wish him the utmost success in his new role as Managing Director of TruckEast”. John also added: “With a solid Scania background and excellent customer relations, Carl will be a great addition to our company, and we too wish him the very best of luck with everything”.